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Faces of Primary: DiResta Communications, Inc.

A native New Yorker, Diane DiResta is widely recognized when it comes to executive speaking and coaching via her company DiResta Communications.  Additionally, she brings a wealth of knowledge in leadership presence and next level communications that allow any professional to elevate their game.  Here’s little bit about Diane and how she’s become a part of the Primary community.

What is your role at DiResta Communications? Can you tell us a little bit about your company?

I’m the Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations— whether one-to-one, in front of a crowd or from an electronic platform.   I’m the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller. I also wrote an Ebook, Give Fear the Finger. www.diresta.com.

We offer keynotes, workshops and executive speech coaching to corporations and specialize in the area of executive presence. We get clients to the next level by communicating with confidence and clarity. Through coaching, one CEO was able to get a $300 million dollar project approved which turned into a 1 billion dollar success.

I’ve spoken on 4 continents and am a Certified Speaking Professional, a designation held by less than 12% of speakers nationwide.

I’m Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA.

Currently, I’m an advisor to the C-Suite Network, a portal of C-Suite executives.

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How long have you been part of the Primary community? What has been your favorite part about working here thus far?  

Since July 1, 2016

I like the focus on health and wellness-yoga meditation class.

And the network. I’ve made new friends and met interesting people which led to business.

The world of communications is constantly evolving. How do you stay on top of such a fast-paced industry?

Through professional associations such as National Speakers Association, conferences, social media, reading, networking with people outside my industry.

How long have you been living in NYC? Can you tell me another city you would like to live in and why?

I’m a native New Yorker born in Brooklyn, so I’ve lived here most of my life with the exception of growing up on military bases. I’ve lived in North Carolina, Germany twice, Long Island, and 4 out of 5 boroughs. Can you guess which borough I have NOT lived in?

*A free copy of Give Fear the Finger to the first person to guess. diane@diresta.com

I’d like to live in Paris. I’ve always loved everything French. It’s like NYC but different.

Where can you be found when you’re not working at Primary?

Starbucks is my other hangout. I’m also a correspondent for a web based Arts & Culture  newsletter. I attend and report on cultural events in NYC. I love meeting with friends for drinks and spending  time in Barnes  & Noble. I enjoy eating out a lot. In good weather I like to take walks in the park.

If you had to choose one meal to eat for the rest of your life what would it be?

Gluten free pasta with tomato sauce, no cheese, and a garden salad with a glass of red wine and dark chocolate.

How do you like to stay active? Do you have a favorite studio or gym (other than Primary 😉 ) in the city?

Walking is my favorite exercise. I’m great at navigating through crowds. Someone called me a linebacker.

So far, what has been your greatest accomplishment in 2017?

I just got my own Wikipedia page.

Would you rather host a surprise party or be surprised?

I’ve done both.  Probably host a party because it takes creativity.

Knowing what you know now, what is one piece of advice you would have given yourself 10 years ago?

Build a bigger tribe faster and sooner. Find a narrower niche. Trust your intuition.

 

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